Re: '72 merc hard to start..update
I assume by "taping" you meant "tapping" the choke; note that you need to hold the choke button down continuously until the motor starts and runs smoothly. If it dies when you release the choke, it still needs choking.
You may also need more fast idle, you can try moving the lever farther than straight up. If the throttle cable isn't adjusted with the correct pre-load, sometimes you won't get sufficient travel even with the fast-idle lever all the way up.
You want to adjust the cable such that it has enough pressure to push the throttle lever on the motor into the idle stop; but not "mashing" it into the stop. Just enough so that when you throttle up, then back to idle, it returns to the stop consistently.
Another issue, you really need to get it in the water, warmed up and in gear, to be able to adjust idle speed and idle mixture. It may be you're too lean on the idle mixture and these motors don't like that, they get extremely cranky. Usually you have to run them on the rich side of the adjustment band for good cold starting and good throttle response out of the hole.
You could try adjusting the idle mix screws about 1/4 turn rich (CCW) and see if that helps.
Keep us posted.........ed