Re: couple of questions for a newbie need help
Adding alcohol to marine fuel is NOT a good idea, up to 10% maximum is allowable, so says the factory manuals, over that engine damage can/will occur. You do not know what is in the pump so do not add any to stay on the safe side.
A fuel/water separator is highly recommended on all marine engines and wouldn't hurt to have on our 'land yachts' also. Install anywhere between the tank and engine that makes for a decent fit and ease of changing the filter annually.
Fuel additives, Sea Foam at a maintenance level as directed on the can, and fuel stabilizer if there is any possibility that the fuel will not be used within a month.
Nothing compares to a good carb cleaning, dirty fuel passages restrict flow causing not just the motor to run rough, but leans the fuel mixture burning too hot, melting pistons, and that is a serious problem. The Sea Foam greatly extends the time between cleanings, but you want to be SURE that your carbs are spotless to begin with.
Fuel lines, primer bulb, and fuel pump, all MUST BE clean, tight, no air sucking into the system and able to flow adequate fuel or the carbs go lean. Fuel line kits are not too expensive and should be changed at the first sign of any cracking to stay safe. Fuel pump rebuild kits are available and are also a suspect whenever WOT begins to drop.
Spark plugs, Merc generally spec NGK's, check their site for a catalog, you should find something like a BPZ8HS, the Z indicates a precious metal electrode which is more expensive than a BPR8HS which is much more cost effective. Gap .032 to .035 and change them annually for good measure.
Some owners run the same set of plugs for years until they finally start to fail, at the cost of standard BPR's I change mine and KNOW they are going to work.
You didn't mention the water pump impeller, the most important part of the cooling system. If you don't know its age, CHANGE it! And change it every other year, it is cheap insurance against an over-heat and and engine rebuild!
You can quickly learn to change an impeller in an hour, the effort will save you from buying a new engine. Period.
This may seem like a lot but once it is all checked you can be pretty sure you are not going to soon destroy your new toy.
If I left anything out I am sure the other guys here will jump in to let you know.