You need an advance timing light. You need to run the engine until it’s fully warm. Then you must shut it off and use a jumper wire to place it in base timing mode. There’s a purple wire near the carb that doesn’t appear to be connected to anything. Connect one end of your jumper to that wire, and the other end to a good ground. Connect your power leads on the timing light to 12v and ground. Connect the remaining wire to the number one spark plug lead. This is on the front of the engine on the port (left) side of the boat. Make sure all wires are clear of moving pulleys and turn the engine back on. Set the advance on the light to whatever it says on the flame arrestor. Should be 8 or 10. Aim the light at the engine and if the timing is right, the marks will line up.