Re: 40 HP norsman pull start
Somebody mentioned the mounting. Is it on a boat? If it is on a stand or higher up than a normal boat transom, it will be hard to pull just because of not being held down and the angle you are pulling. If it is on a boat, grab hold of that rope with both hands and heave on it like you mean it, following through with your body and not just arm muscles. Do it right and it isn't so bad.
Saying all this without knowing who you are, sex, age, strength, etc. My teen age girl cousin could start mine but she was pretty athletic. And knew her way around boats and motors.