Well, I have a 89 force 85hp ob used to be an easy starter no matter cold or warm. Recently I found that it is impossible to start. I open the cover and see what is wrong while I ask my buddy to crank it. I notice that when my buddy push the key in the choke engage like it should but then when he turn the key the choke release before the starter even kick in. So no start like usual. Then I hold down the choke using my hand and ask my buddy to crank it and it fire right up like it used to be, then it will work whole day without and issue "warm start always good". So my only issue is that the choke was release too easy. What should I check for in this case. The key is working, and the choke engage like it should. Just that it didn't hold till the start kick in? Please help me with this, so that I don't have to open the cover and hold the choke for every cold start. Thanks