Re: does anyone know what a "Travis Edition" is?
This is a little long but gives you a little background as well as what "Travis Edition" is.
"Travis Boats & Motors, Inc. is one of the leading boat retailers in the United States. The company has aggressively acquired independently owned operations as well as opening new superstores, a strategy that has allowed the company to expand from just one location in 1979 to about 40 in 2000. Retail outlets are located in the Southern states of Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Oklahoma, Tennessee, and Texas. Unlike MarineMax, a larger competitor that specializes in Sea-Ray brand boats that start around $40,000, Travis Boats starts at a lower price point ($15,000) and offers boats from a variety of manufacturers. Because it has no competitors of similar size in its niche of the retail market, Travis Boats has been able to pursue a plan to consolidate the industry while keeping its acquisition costs low. Selling an array of brand-name fishing, water-skiing, and recreational boats, Travis Boats offers a variety of options at a posted price, thus eliminating the haggling that many customers dislike about the boat-buying experience. Travis Boats also takes advantage of its volume purchasing power with manufacturers by creating Travis Edition "packages" that allow the company to add features that smaller competitors are unable to match. At a lower price Travis Boats can include such options as a trailer, boarding ladder, more powerful motor, depth finder, stereo, upgraded interiors, as well as extended service contracts and insurance. In addition, Travis Boating Centers include a multi-bay service department plus a large stock of parts and accessories."
The rest can be read here:
http://www.answers.com/topic/travis-boats-motors-inc
