It's really fascinating. So that's what happened to the other egg. I only became aware of the site last night when the CBC did a program on them and the man who set it up.
Nah scrap, I think in the time that you posted it the popularity has grown so much that they need the advertising simply to pay for the bandwidth. I don't know that they are in it for profit, rather with 10 million hits per day - - that requires some major $$$ to handle that bandwidth capacity.