I just took a look at my Lund seats and it said Attwood and the part number for the style and color. Attwood is probably a wholesale only place. Like buying car parts from an assembly Plant.
I just bought one extra seat for my Rebel and it was $200 bucks
These are shown as OEM replacement seats but it doesn't look like they have the OEM logo. The price is right at ~$110. After a little searching, it looks to me like you probably have to go to the dealer to get Lund logoed seats.