If you put the '78 powerhead complete with linkages on your '74 tower, then there is your issue. The linkages are different and operate the shift in the opposite direction. You need to replace the shift and throttle linkages on your '78 powerhead with those from the '74. Might have to pull the powerhead to do this, as I'm not sure there's enough room in the belly pan to remove the shift arm from with the powerhead in place.