Re: Suzuki made Johnson Engines
During the mid-late 90s OMC built 8, 9.9 and 15hp 4 strokes that were sold as either Johnsons or Evinrudes.
In about 1997 the Suzi DF70 was sold as an Evinrude and later a Johnson, and later still a full line of Suzi built 4 strokes were labeled Johnson. I have heard second hand that Johnson (BRP) sold more "JohnnyZukis" than Suzi did and that the deal has ended.
Seems to me that it was a good deal for both BRP and Suzuki. BRP had a line of very good 4 strokes to complement the E-tec in their dealerships and Suzuki had the product loyalty (to the Johnson brand name) of a large portion of the market to help sell their engines.
I think BRP made a big mistake in choosing to market the E-tec by bad mouthing all 4 strokes and dropping the JohnnyZuki line. Some of us loyal long-time Johnson fans are really put off by all the anti-4 stroke stuff in the E-tec ads and consequently are more likely to buy a DF-whatever from Suzuki than an E-tec. Also, a lot of us who have owned a DF of either color are offended by that stuff.
I, for one, won't buy any Brunswick product because of their offensive marketing practices and I am made less likely to buy a BRP product for the same reasons.