Re: thermocoupler repeatedly fails?
My guess is chinese coupler marketed as top quality.
I agree on this also. I have replaced parts that was made in the USA many years ago with the foreign made parts. Sad that the foreign made stuff seems to go by the wayside sooner than should be. I've had new parts be bad right out of the box as well. Not ALL foreign made items by most countries are junk, just one particular country that was mentioned IMO.
As for the water heater, as mentioned it must have a blue flame and directed onto the TC for maximum generation of the millavolts. It is very possible that the gas valve has lost its tolerances to maintain proper operation.
The stores I maintain have gas water heaters. It seems as if the failure rate is a lot higher than ones made 10 years ago. I love the idea of job security, but constantly replacing parts that fail prematurely is not fair to the consumer.