The iBoats brand is making some retailing additions to it's line up, and the Hippo is positioning them for that. You can read about it
HERE a little. Basically, they are looking for a mark that situates them as a player in the outdoor activities world both on land and sea and the Hippo won the bid. It wasn't random, it was actually considered, planned and launched.
Frankly, I'm cresting the hill of "a hippo?" and the crazy thing is starting to grow on me. The
HAT is actually pretty cool lookin':
