Why is Tohatsu not as popular?

[anamealreadyinuse]

While comparing prices for lower HP (under 100 HP) four stroke engines I noticed a complete lack of comments on Tohatsu. When comparing pricing and specifications the Tohatsu was always cheaper and boasted similar specs. I notice alot of the commercial dock guys etc. use Tohatsu on their work motors but very little in the recreational realm? Why is that?

 

[roscoe]

Less years in the US market.
Few if any dealers in most of the country.
Little to no marketing.

 

[Scott Danforth]

when you get to the 40hp and below, nearly everything is Tohatsu with different decals

 

[Sea Rider]

Being the new kid in the block many prefer known neighbors such as Nissan, Mariner, Mercury, Evinrude. 4 strokes 30 HP and under, are rebadged same Tohatsu family members. Tohatsu " Thumbs Up"

Happy Boating

 

[poolecw]

My cousin bought a 40hp tohatsu about 10 yrs ago to go on a J16 Carolina Skiff. That thing would push 50 mph and was extremely reliable. If I ever get a stick steer Jon boat, that is what's going on it

 

[nwcove]

same reason the mazda b series of small trucks werent as popular as ford rangers.