The switches on the top is the trim switches, they lower drive and will allow the drive to come up just a little from all the way down. This amount of up direction from full down is controlled by the limit switch on the drive, also called trim limit.
The one down low is the trailer switch. This bypasses the trim limit switch on the drive so the boat can be loaded on the trailer. It use to be referred to as the beach switch, so the drive is brought up when beaching to boat on shore.
Boat is on the trailer and is lowered into the water. Push top trim down and lower drive. If ramp is shallow and the drive hits the bottom see if the up switch will bring the drive up. If the up is pushed and nothing happens, the drive is not low enough to start. If it does come up even the slightest, its low enough.
Driving the boat, start with drive full down, throttle up and get on plane, start raising the trim to get max speed and lowest rpm. If rpm starts increasing and boat is not going any faster you have gone to far, prop is ventilating. Lower the drive until speed stabilizes. If speed is increased/decreased the trim should be readjusted. If doing tight or hard turns in most cases it is best to lower the drive a bit to keep the prop from ventilating. You will get the hang of it.
Going to load the boat on trailer, come up slow and use top trim switch to raise drive, how much depends on depth of ramp. Once the motor is shut off use trailer switch to raise drive full up.
Some ramps do not allow to power load (driving boat on the trailer), some do. Either way just make sure the drive is full up before you pull the boat out of the water