Re: 1991 Merc 75 Hp Will Only Run With Choke On ??
Better check the fuel pump, too. See the recent post regarding Mercury TSB's, specifically the link within that thread for the Merc TSB on fuel starvation.
I just finished up a 115-4 Merc in which the fuel pump check valves looked like wadded-up lumps of paper from ethanol-fuel degradation.
If your fuel pump has never been rebuilt, it very likely needs the upgraded alcohol-resistant components anyway.
Note that, depending on the model, there are (2) different styles of fuel pump repair kits. One is for the pump which has a 90-deg check valve coming right out of the pump cover. The other kit is for the type of pump with a separate, inline check valve. So be sure to get the one which matches your motor!
HTH........ed