Re: 4 Stroke Really Better Than 2 Stroke ?
This is from Trade Only Today from the marine industry:<br /><br /><br />New E-TEC ads: Two is greater than four <br /><br />After what it calls months of research, planning and creative development, BRP Inc. has launched a new integrated advertising campaign for its Evinrude E-TEC 2-stroke outboards.<br /><br /> <br /><br />The campaign has three components: print advertising, a 30-minute infomercial and two 30-second commercials. The company says the campaign ties in with an overall sales and marketing strategy to educate consumers about the E-TEC technology.<br /><br /> <br /><br />The print ads will be appearing in more than 20 freshwater, saltwater, regional, boating and trade publications throughout the United States and Canada. However, BRP says its most important investment is in the broadcast campaign.<br /><br /> <br /><br />The first Evinrude E-TEC infomercial began airing last week. BRP says the program pits Evinrude E-TEC against the best 4-strokes that Mercury and Yamaha have to offer, and proves that two is greater than four.<br /><br /> <br /><br />The two 30-second commercials will air on networks and cable syndications through the United States. The spots will also air on outdoor television programs sponsored by Evinrude E-TEC in the Southeastern U.S., and several fishing programs. These include Addictive Fishing with Blair Wiggins, Fishing the Wildside with Tommy Skarlis, The Mad Fisherman with Charlie Moore, Capra Outdoors, and the Denny Brauer fishing show on ESPN.<br /><br /> <br /><br />Evinrude E-TEC will co-sponsor the NCAA Southeast Conference college basketball tournament airing on CBS in early March, with ads beginning this month. In addition, E-TEC ads will be featured during eight NASCAR events, including the Daytona 500.<br /><br /> <br /><br />Starting in May ads will run during The Ultimate Playground on Outdoor Life Network. This program is an action-adventure series of eight half-hour episodes sponsored by BRP. Evinrude E-TEC will be prominently featured as part of the programming.