Floor Storage Support Flange

[Stinnett21]

I want to "paint" or otherwise restore the support flange for my floor storage. Obviously a high traffic area and sometimes a cooler may get drug across it. I assume a rattle can ain't gonna cut it. Appears to be aluminum. What would you guys do?

 

[MikeSchinlaub]

First, take it in to either a paint supplier or bodyshop and ask them to try to match some urethane single stage.

Then sand it all down, clean it, spray sealer, and paint.

 

[Stinnett21]

Thanks Mike. Pics of your work look awesome. A few questions if you don't mind.
1) "Urethane single stage" is what I tell them I need?
2) When you say "spray sealer" do you mean a primer?
3) Should this hold up over time given the traffic.