Re: Local Dollar
You are correct that this is the key to survival for these small businesses.
Offering a unique selection and item quality, that the big stores cannot match.
I live in a major metropolitan area. Sticking with hardware stores as a topic, I can visit a local ACE hardware store or Home Depot. They're the same distance from my house.
I go to the ACE first. Why? Because they stock actual hardware. They have an aisle that is nothing but drawers full of nuts and bolts and screws. Need aluminum machine screws? They have them in every available size. Ditto stainless steel, brass, and Grade 8.
Need some #6 wire? They sell it by the foot, and even have 2-conductor wire in that size. How about a trolling motor plug and socket? No problem. Did the recoil spring on your lawnmower break? They've got it, even if your mower is 15 years old.
That's why I go there first. If they have what I need, I buy it there, even if it would be a little cheaper at Home Depot. If they don't have it, I go to Home Depot, which might have it...maybe...possibly...
I reward the local store, not because I want to "support local businesses," but because this particular ACE Hardware has figured out that they can compete with Home Depot by supplying all the hardware needs of the community, not just the average needs. If I need a brass replacement float for a 50 year old toilet, like the one in my house, I know that Home Depot doesn't have it. The local ACE does.
If I need one 1/2" X 4" Stainless Steel bolt and matching washers and a nut, I can't get that at Home Depot. I can at the ACE. So I go to the ACE.
Small businesses can successfully compete with the Home Depots, but they have to work at it by supplying what Home Depot won't. If they do that, folks will come to their store first, not last.
If my local ACE hardware didn't carry a full line of stuff, I would never go there, and they'd soon be out of business. It's not hard to compete with Home Depot, but you do have to try. Home Depot sells the lowest common denominator of stuff, for less, but they don't sell what you need half the time.
You are correct that this is the key to survival for these small businesses.
Offering a unique selection and item quality, that the big stores cannot match.