Re: old merc
As Tuck says, you gotta give that bulb a few squeezes after it gets hard. Also, trim the motor all the way in if it has power trim. When you give that bulb those extra squeezes, it unseats the float needles and allows gas to enter the venturi through the main jet. With the motor trimmed in, this fuel trickles into the reed blocks, and the motor fires right up. If you do it with the motor trimmed out, the fuel trickles out of the carbs. Old mercs require a bit of barbaric techniques to get them going. I had your starting problem until I adopted the above stated technique. Now it starts quickly even when it is 29 degrees out. Good luck....