I did some more work.
I disconnect the tach. It was disconnect for all I did below.
I checked all of the plugs they all look great. I made sure the plug wire order was correct.
I took off the spark arrestor, the motor seemed a bit stronger without it, although this was at idle so who knows. I cleaned the arrestor with carb cleaner and then I cleaned the carb while the motor was running.
The issues remain exactly as before, rough running after 10 minutes.
To answer the question: the flashing was rock solid with the light on the coil wire. It was only bad on plug wires 1 and 2. Replacing the plug wires and the rotor contacts is cheap:
(amazon)
Should I try to replace just the wires (they look fine visually) or try to replace the whole rotor?
Or should I go for the carb rebuild (never tried that, not excited to try it)