Re: Thanks for the help
Hello everyone! <br />I'm going to repost this survey; more answers are always better. Also, I tried to post it as a poll, but i need more than the yes or no answers the poll provides. I am an advertising student currently working on a campaign for MerCruiser. We're collecting research on boat owner satisfaction. Your response would be greatly appreciated, and you can choose to answer any or all of the questions I've provided. I've also included a little blurb on what Installation Quality certification is, as it seems a lot of people are unfamiliar with it. <br />Thanks in advance!<br /><br />Ashleigh Fiddler, Oklahoma State University<br />Torque Advertising<br /><br />This survey is to collect boater satisfaction information and specifically relates to MerCruiser and their newly implemented Installation Quality Certification program. Briefly, MerCruiser has found about 40 percent of their warantee costs are related to improper engine installation, not problems with the engines themselves. IQC is a program wherein they send reps to work with their boatbuilders and OEMs to increase the quality of engine installation, resulting in far fewer problems for you, the boatowner. <br /><br />Boat Owner Survey<br />1. Whats most frustrating aspect of owning your own boat?<br /><br />2. Have you ever experienced a boat problem or problems that were the result of improper engine installation or assembly?<br /><br />3. How big of an influence is a warranty to you on your decision making process?<br /><br />4. Do you know what Installation Quality Certification is? <br /><br />5. Would you think that an Installation Quality Certification Program worth while? Why or why not?<br /><br />6. Knowing what IQC is, would this influence your buying decision?<br /><br />7. Do you think that a warranty or IQC increases the value of your boat? Why or why not?<br /><br />8. What type of advertising would you respond to the best for a boating ad? Informational, Emotional, Humorous, Racy, etc.<br /><br />9. Age:<br /><br />10. Income: 0-25,000 26,000-50,000 51,000-75,000 76,000-100,000 100,000+<br /><br />11.Where do find most of your boating information?<br /><br />12.What region of the country do you live in?
