To start pump bulb, pull choke, increase throttle to fast idle (normally as far as you can twist it in neutral). Turn engine over until it pops push in choke turn over again. For spark use an open air gap tester. Can be purchased at parts store for aprox 10 bucks. Needs to jump 5/16 inch bright blue spark with an audible snap. For fuel, after unsuccessful attempts to start, were the plugs wet and smelled of gas ? If not, push in choke to open butterfly and spray a little oil/gas mixture into carb throat and try starting again. If it briefly starts after spraying fuel in carb, its a fuel issue. Disconnect fuel hose from carb and put hose in a container and turn engine over to verify fuel pump is pumping gas. (gas should come out in spurts) If fuel pump ok time to clean/rebuild carb.