LubeDude
Admiral
- Joined
- Oct 8, 2003
- Messages
- 6,945
I figured Id start fresh with a new topic as we got off the other one a little!<br /><br />First I want to discuss the only reason that I know of that Al Amatuzio (Amsoils president and founder) has desided not to certify his 2 cycle oils as TCW-3. This is what Ive heard and hold to be true.<br /><br />First, Amsoil has been manufacturing synthetics for 30 years now and has never been held accountable for faulse advertizing or being the contributing factor in any engine failure related to lubrication! Amsoils cemists are constantly bettering there products and coming out with new ones. Case in point are the new 2 cycle oils. They have been broken down into very specifice use oils now, no more one oil fits all. Because of this we now have an oil for each aspect of 2 cycle oil that meets the need exactly rather than only having one oil that will work pretty good in all aplications. <br /><br />The first reason is that old Al Amatuzio is a very stubborn man when it comes to someone telling him what he has to do. Also he beleives the TCW-3 certification to be so inferior to his products that he sees no need to spend the money for certification!<br /><br />The next reason is that because of the constant changes made to improve on the oils, he would have to recertify everytime he changed the formula of his oils. Costing way to much money over the course of a year. This would also make him not want to keep improving on his oils, so he wants to be free from this.<br /><br />Now, Why is Amsoil better than other synthetics?? <br /><br />Other oil manufacturers have to answer to there stock holders, they produce an oil that can be sold at a profit high enough that the stock remains profitable. Thus cutting costs by using cheaper materials and aditives, (And there is a lot of difference in aditives)! Does that make them a bad oil? No, but it makes them marginal compared to what they could be. Case in point, Penzoils are a fine 2 cycle oil compaired to a regular TCW-3 oil, but they start out with a lower base stock than amsoil. They spend millions of dollars in advertising to make you the comsumer buy there product because it will make you just as good as the fishing pro that is selling it and says he uses it! Amsoil needs only to make the consumer happy and of course make a profit along the way to remain open. Therefore they use the finest basestock they can find, the best and the amount needed of additives to make the best oil in the world for each application. After all, Amsoil is the only manufacturer other than Bomadeir that has an oil that meets the new E-tech requirements, that should tell you something about there quality. When did you ever see an advertisment for Amsoil on TV??? Word of mouth advertising is the best in the world, and its free.<br /><br />Now, Yes there are Amsoil sales people out there that are obnoxious, pushy and so forth, And the marketing plan has a lot to be desired from the comsumers veiw. Im not here to sell oil, only to help people maintain there equipment in a better way. You will NEVER see me bashing ANY product unless I feel it may cause engine failure. You have heard me tell people to use most any product on the market, but my loyalty lies with Amsoil.<br /><br />I myself would like to have the TCW-3 certification on the bottle, but we are never going to see it in my lifetime I do not think, unless He feels that he has made the ultimate oil and sees no reason to ever change it again, and thats just not Al Amituzio!!<br /><br />Thanks for hearing me out!<br /><br />I want to thank the moderators on this forum for allowing me to talk so much about Amsoil without poofing me, They have been great about that. Evedently they do not think I have overstepped my boundries!
<br /><br />Yes, Amsoil has been around a while, but Mobile was the first oil company to sell synthetics to the consumer. Today, many reputable companies produce and sell TWC-3 and API rated synthetic oils. I'm not sure why Amsoil thinks their track record is such a big deal. For supposidly being the "best" oil, they seem to have something to prove. And I know of no other reputable oil company that has been accused of false advertising or linked to engine failures either. If you find a case where a TCW-3 or API conventional oil caused engine damage, please show us.<br /><br />Amsoil chemists might be constantly bettering their products, but we have no proof of that. It's my understanding that their product has changed little over 30 years. Amsoil's chemists are not special rocket scientists with magic potions. They are no different than chemists from other oil companies who formulate TCW-3 rated synthetics. However, since Amsoil chooses not to license and certify their oil, they lose the benefits and privileges that go with the certification. Like communication with outboard manufacturers and their new technologies, communication with other oil groups, special programs and 3rd party checks and balances, participation in new standards development, access to TWC-3's chemists and their laboratories. BTW, 2-stroke oils have always been broken down into specific use. This is not an Amsoil breakthrough. Ever hear of the differences between conventional oils designed for low ash burning 2-strokes and those designed for ashless burning 2-strokes? The theory has been around a while.<br /><br />Mr. Amatuzio might use "stubborness" as an excuse not to license his oils, but we all know being stubborn won't get you very far in business. It is Mr. Amatuzio's marketing practices that sell his oil, not the fact they aren't certified. If Mr. Amatuzio really feels his oil is "superior" and the TCW-3 ratings are "inferior", then he should work with TCW-3 and the API in changing the standard so the average Joe can feel comfortable using his oil. If he wanted to make a difference in the world of consumer oils, he would be pulling together, not apart. Stubborness and arrogance covered up with marketing hype is a lame excuse IMO.<br /><br />The next reason is just as lame. Although oil ratings do change, oil companies do not have to completely re-certify for the new specification each time. There are base stock interchangability and formula allowances. It is rediculous for Amsoil to make the consumer think that they must completely reformulate and start from scratch when oil ratings change. Besides, if Amsoil claims their oil is so "superior", they would not need to change their formula to meet any new specification...their oil already would. Furthermore, an oil that exceedes the TCW-3 rating is not penalized for doing so. It is simply easier for that oil to get licensed as meeting that spec, and any upcoming changing spec. BTW, the TCW-3 rating has been around for over 20 years...it hasn't changed. Maybe this is moving too fast and costly for Mr. Amatuzio?