Re: We need an Iboats calendar.
You can also produce calendars (and a lot more) on sites like Cafe Press. The beauty of this sort of system, is that you don't incur a bunch of upfront prininting costs to produce "X" amount of calendars for eventual sale. The basic system, is that you do the initial artwork with them, they give you an e-commerce site (various levels) and they produce the product as it sells. They handle the production, order taking, shipping and accounting. For this, they take a commission and deliver a statement and monthly payment to you. I believe that you can also link an existing site (such as this one) to their system, so that the end buyer never knows that there is a middleman.
Since production of calendars by commercial entities has always been about marketing/advertising, iboats will have to consider this idea in the context of its overall efforts to increase sales. The advent of electronic media has changed the game significantly, so the days of getting your calendar on the wall of retailers and consumers, is not necessaritly the best "bang for the buck," anymore. That said, it might be worth the effort, if it could be done in an very cost efficient way.
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