What's BRP doing with Johnson?

[ezmobee]

Every sinve the E-tecs came out and maybe before the term Johnyrude pretty much became obsolete. There are no E-tec Johnson's from what I can tell and it looks like there are no small HP Evinrudes. Can anyone elaborate on their marketing plan?

 

[JB]

Re: What's BRP doing with Johnson?

Wish i knew. At one time it appeared that Johnnys would all be 4 strokes, then it looked like only small engines.

 

[tashasdaddy]

Re: What's BRP doing with Johnson?

bean counters, can't make up their mind.

 

[tommays]

Re: What's BRP doing with Johnson?

With SO MANY Brands i would thing they would have a hard time keeping both going in todays world ?

The cost of keeping two different products that fight for the same market is huge

Tommays

 

[Rancherlee]

Re: What's BRP doing with Johnson?

They might as well drop it. I haven't seen a dealer that only sells one or the other in YEARS. Everyone I see has a Evinrude/Johnson sign. I really think they should have kept going with the Evinrude 2 stroke/Johnson 4 stroke thing, GREAT way to keep the 2 technologies seperate. I also think Johnson sold more Suzuki's then Suzuki did!

 

[JB]

Re: What's BRP doing with Johnson?

The brand name is priceless. I can't believe even bean counters don't recognise that.

If there is no future for carbed 2 strokes they ought to build their own 4 strokes. The Suzis are great engines but OMC built excellent small 4 strokes in the late 90s and could do it again. It might be necessary to make them EFI, which would be expensive on a small twin and add a lot of weight, but there are a lot of folks out here who want a Johnson and nothing else.

 

[tommays]

Re: What's BRP doing with Johnson?

When it worked with johny/rude and merc 3 brands NOW you about 6 big brands going after the same market

With one brand that has a lock on about half the boats built leaveing the other 5 brands fighting for the other half

Somebodys NOT makeing any money right now ?


Tommays

 

[JB]

Re: What's BRP doing with Johnson?

A pox on Brunswick!!:|:devil:

 

[TOHATSU GURU]

Re: What's BRP doing with Johnson?

Rumor has it that the contract between Suzuki and BRP is not being renewed. .

 

[ziemann]

Re: What's BRP doing with Johnson?

And I have to agree- its a shame that the relationship between Suzi and BRP has gone away. I too agree that the Suzi line in Johnson's clothing was a great fit for consumers. It was great for BRP dealers as well. A person could walk into a BRP dealership- if they wanted 4 stroke here is your Johnson. If you want 2 stroke, here is your E-Tec. Does FICHT still haunt you? They could stay in the BRP family and buy a 4 stroke Johnson.

It also would lock in dealerships and motivate them to push BRP product exclusively.

 

[steelespike]

Re: What's BRP doing with Johnson?

It will be sad if the Johnson name goes away just as it was sad to see Plymouth, and Oldsmobile disappear.but it hasn't really been truly a Johnson since the early 50s.Johnson was more individual recently than it has been in
50 years.Even though a Suzuki.I would think BRP could come up with a full line of Evinrudes whether 4 stroke or 2.Just need to come up with a distinctive name and design for the engines.